Back to services

Why Analysis?

We get to know you, the product and the user. In order to create the best possible user experience, knowing who we design for is crucial.

A typical analysis can consist of:

• User and task analysis
• Information analysis
• Competitor analysis

User and task analysis

Who are the users? This is the central question in any project. Human Interface Group has developed a structured approach to answer this question quickly and efficiently. We don't see 'users'. We see people with tasks, needs, emotions, expectations and mental patterns. We analyze their profiles and use these to tailor the technology to their needs as much as possible. And we always keep your business objectives in mind.

Users do not think in terms of database tables and dialog boxes. All that matters to them are the tasks they have to perform with your technology. Task analysis provides you with a clear view on the various user tasks and all the factors that affect their performance. This is the pre-requisite for developing a solution that provides optimum support to the user.

Information analysis

Information that is useful to one user may be useless to another. Human Interface Group finds out what information is required for what target group and translates the results into a solution that suits your application and organization.
We design an information architecture based on the user and task analysis, supplemented with information types, taxonomies, lists of key words and metatags. We design search functions that maximize the findability of information.
It goes without saying that we deliver results within your technological framework (CMS).

Competitor analysis

In a competitor analysis, Human Interface Group examines your competitors' and your industry's applications according to criteria drawn up in mutual consultation. The result is a benchmark report that provides you with a clear view on the strenghts and the potential weaknesses of your own product and of your competitors' products. A competitor analysis is an indispensable tool for optimizing your application and shows you where you can offer strategic added value in the market.

In our analysis toolbox:

• Focus groups
• User observations
• User interviews
• Role plays
• Personas and profiles
• Questionnaires / Surveys
• Contextual inquiry
• Card sorting (an exercise where users sort cards which results in a user-oriented classification of information)
• Perceived Information Architecture (PIA)
• Free listing, Priority Listing and other free association exercises to learn about the user's mental connections or bonds between ideas or terms
• Comprehensive checklists for competitor analysis
• Thorough SWOT analysis reports