Why usability research should value quality over quantity
 

If you want to know what your users want, whether they like your product or whether it has some serious usability problems, many different usability research methods exist. Lately, several quantitative research methodologies like eye tracking and mouse tracking have become very popular. This is not so surprising because they deliver impressive amounts of numbers, statistics and graphs.

The question is whether this supposedly watertight ‘data evidence’ for usability problems is enough to actually resolve these problems. Once the evidence has been gathered, how do we proceed to achieve solid usability solutions?

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