On 13 November, World Usability Day was celebrated all over the world. Every year, Human Interface Group supports this high day of simplicity. This year, we completely broke with tradition and chose a new approach benefiting both consumers and manufacturers. Human Interface Group set up a media campaign as the pioneer in positive user experience. We want to raise and expand the subject and raise awareness. To give people a say and 'educate' the manufacturers.

During the World Usability Day, our Project Manager Sigrid Vandenweghe was interviewed by several Belgian radio stations on the importance of usability for everyday products, software and all kinds of technology.

At the same time, we published a page-wide "top topical" on the World Usability Day in the newspapers De Tijd en De Standaard. Using technology should be as simple as putting down the final piece of a jigsaw.

You can still listen to the interviews at Radio 1 and Radio Nostalgie (both interviews are in Dutch), or have look a our "top topical" (PDF, 1,3 MB).

Interview Radio 1

Interview Radio Nostalgie