Cost-savings for travel corporation OAD
Prophetic words! In the editorial piece Last-minute usability, Project Manager Erwin De beuckelaer showed usability blunders on online travel booking sites. After his experiences, he decided to go camping. A classic example of how a willing user abandons his or her purchasing behaviour because the expected and required information is not provided (read the editorial).
The 46th edition of the Netherlands' biggest travel trade journal, Reisrevue (http://www.reisrevue.nl/), includes an article on the cooperation between the Oad group and Human Interface Group. Oad was looking for a partner with extensive international experience to ensure that the user interface of its new retail application Pro meets the wishes and requirements of travel agents. They ended up choosing Human Interface Group.
Reisrevue stated:
'The extensive, systematic questioning of the end users resulted in an extremely user-friendly application with 'screen design and functionalities to fit the stages of the booking process at the counter', according to the article. 'The automation (...) means we save 1.5 million euros in costs'.
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